Chapters 1 thru 4 & 7 Pride::Ferrell Marketing 2008 Expanded Edition William M. Pride O. C. Ferrell Nathan Guannan Zhang Chapter 01 What is Marketing? Marketing is the procedural methodology of manifesting, promoting, pricing, and distributing (whether free-distro or paid-distro) goods, services and ideas to make the consumers, producers, market, and economy better off in both the short run and the long run. Marketing is the foundation of capitalism. Those who 'man the markets', so to speak, possess the commanding heights of the global economy...